The Parisians walked around wearing black, smoking cigarettes, exhaling ashen fumes into the air, and throwing the butts and packets onto streets where Africans in cotton bleus de travail uniforms swept them into sewers.įrom his car, Ellena looked out at the bus stops. In the deep-cobalt summer sky, the cloud of aerosolized filth from the Paris traffic hovered in the blue air. You could look from the top of rue Ménilmontant down over the Centre Georges Pompidou’s industrial modernism all the way to the Eutelsat balloon floating over the Parc André Citroën. Paris was enjoying a spell of Los Angeles–like weather. He was on his way to Hermès to submit his first essais, his olfactory sketches, for an important scent he was creating. But he was just at the point of becoming particularly, and rather extraordinarily, visible to the world. Ellena was a famous ghost, a member of an elite group of perfumers who create fragrances sold under the names of designers and luxury houses while keeping assiduously to the shadows. On June 9, 2004, just before 5:00 p.m., Jean-Claude Ellena was being driven to a meeting at the offices of Parfums Hermès in Pantin, just outside the périphérique to the northeast of Paris. "synopsis" may belong to another edition of this title. The Perfect Scent is the story of two daring creators, two very different scents, and a billion-dollar industry that runs on the invisible magic of perfume. Will his pilgrimage to a garden on the Nile supply the inspiration he needs? In Paris at the elegant Hermès, we see Jean Claude Ellena, his company's new head perfumer, given a challenge: he must create a scent to resuscitate Hermès's perfume business and challenge le monstre of the industry, bestselling Chanel No. Will she match the success of Jennifer Lopez? Does she have the international fan base to drive worldwide sales? We follow Coty's mating of star power to the marketing of perfume, watching Sex and the City's Parker heading a hugely expensive campaign to launch a scent into the overcrowded celebrity market. Now, writing with wit and elegance, he juxtaposes the stories of the perfumes - one created by a Frenchman in Paris for an exclusive luxury-goods house, the other made in New York by actress Sarah Jessica Parker and Coty, Inc., a giant international corporation. But Chandler Burr, the New York Times perfume critic, spent a year behind the scenes observing the creation of two major fragrances. No journalist has ever been allowed into the ultrasecretive, highly pressured process of originating a perfume. From the New York Times perfume critic, a stylish, fascinating, unprecedented insider's view of the global perfume industry, told through two creators working on two very different scents.
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